COVID-19 has shuttered businesses across the globe with no “grand return” day yet in sight. Looking to generate revenue while brick and mortar locations are closed, businesses are turning to the online sales and services, many for the first time. Fine dining restaurants that have never before offered takeout are now doing so, shops are
Using Social Media Influencers or Employees to Tout Your Business? Make Sure they Follow the Rules
By Jessica Engler on
Posted in Intellectual Property
Whether you keep up with the Kardashians or you are just a casual Instagram user, you have probably been exposed to social media influencer posts. Due to social media’s increased marketing importance, companies will offer free products, money or other compensation to social media “influencers”, i.e. users that boast at least 2,000 or more genuine…