In addition to providing financial support to individuals and small business, the much discussed CARES Act also authorized government agencies like the US Patent and Trademark Office (USPTO) to extend certain deadlines prescribed by statute. As of time of publication, the USPTO has granted a 30 day extension for (1) the specific filings set forth
Intellectual Property
Intellectual Property Clearance – What is It and How Much is Enough?
Intellectual Property (IP) clearance should be an integral part of business planning, regardless of the size of the business. IP clearance may be as simple as checking the proper trademark databases before choosing a name for a new business or subsidiary. In other situations, IP clearance may include conducting an extensive patent search and analysis…
Immoral, Scandalous, and Registrable: SCOTUS Approves FUCT Trademark Under the First Amendment
In a sequel to its Matal v. Tam decision last year, SCOTUS held that the so called “immoral or scandalous” ban on trademarks was unconstitutional in a 6-3 ruling on June 24. In the Tam decision, SCOTUS declared the “disparagement” clause of the Lanham Act to be unconstitutional under the First Amendment, but left open…
Supreme Court Rules Copyright Claim Requires Registration
On March 4, 2019 the United States Supreme Court issued a unanimous decision in Fourth Estate Public Benefit Corp. v. Wall-Street.com, LLC clearing up that registration is a jurisdictional prerequisite to filing a copyright action. In the opinion authored by Justice Ginsburg, the Supreme Court concluded that a copyright claimant may commence an infringement suit…
Using Social Media Influencers or Employees to Tout Your Business? Make Sure they Follow the Rules
Whether you keep up with the Kardashians or you are just a casual Instagram user, you have probably been exposed to social media influencer posts. Due to social media’s increased marketing importance, companies will offer free products, money or other compensation to social media “influencers”, i.e. users that boast at least 2,000 or more genuine…
What will America be dunkin’ in 2019? Loyal Dunkin’ Donuts Fans Make the Case for the Value of a Strong Brand
Dunkin’ Donuts recently announced that it will be officially dropping “Donuts” from its name to more align its brand with its expanded menu offerings and changing store experience to appeal to a younger generation. Although its signature pastry will still be offered (otherwise America would be left wondering what in the world it would be…
Caramel deLites v. Samoas – What’s in a name?
It’s Girl Scout Cookie Time! The arrival of those industrious young women and the delicious products they peddle is always a welcome time of year at our home. We have been waiting for a year to get our Samoas fix. This year we scoured the product list, but no Samoas. Our astute Girl Scout representative…
Dilly Dilly on Infringement Demand
In its recent campaign, Bud Light recognizes true friends of the Crown by raising a cold adult malted beverage and chanting Dilly Dilly. The marketing slogan was created apparently coming out of nonsense and fun. In its campaign, Bud Light seems to want people to celebrate with a lighthearted toast of Dilly Dilly and escape…
General Mills Not Cheery about TTAB Ruling
General Mills filed an application to register the color yellow appearing as the uniform background on a box of Cheerios. It contended that consumers have come to identify the color yellow specifically with Cheerios, when used in connection with the goods. It submitted survey evidence and expert reports to support the claim of acquired distinctiveness. …
Offensive Trademarks are Protected Under the First Amendment
The Supreme Court ruled Monday that a provision of federal trademark law banning offensive trademarks from federal registration is unconstitutional. Matal v. Tam, No. 15-1293 (U.S. June 19, 2017). The case concerned a dance rock band’s application for a federal trademark registration of the band’s name, “The Slants.” “Slants” is a derogatory term for…