Dunkin’ Donuts recently announced that it will be officially dropping “Donuts” from its name to more align its brand with its expanded menu offerings and changing store experience to appeal to a younger generation. Although its signature pastry will still be offered (otherwise America would be left wondering what in the world it would be
Tara Madison
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Caramel deLites v. Samoas – What’s in a name?
By Tara Madison on
It’s Girl Scout Cookie Time! The arrival of those industrious young women and the delicious products they peddle is always a welcome time of year at our home. We have been waiting for a year to get our Samoas fix. This year we scoured the product list, but no Samoas. Our astute Girl Scout representative…
Guidelines for Promoting Your Business Through Social Networking Websites
By Tara Madison on
Posted in Intellectual Property
Social networks like Facebook, YouTube and Twitter are transforming the way companies communicate with consumers. Facebook, YouTube and Twitter can be powerful business tools, but you must be mindful of certain legal limitations and guidelines.
The words “Facebook,” “YouTube,” and “Twitter” are proprietary to the companies that own them. “Facebook,” “YouTube,” and “Twitter” are all…